Entries by Billy Marshall

ServiceTrade Acquires NorthBoundary

Combination connects critical selling and service workflows for mechanical contractors   The inaugural Mechanical Benchmark report shows that top performers grow 49% more and invoice 5.4x faster than peers   Ahead of next week’s Digital Wrap Conference, ServiceTrade, a leader in purpose-built software for commercial contractors, announced the acquisition of NorthBoundary, a pioneer in sales solutions for […]


10 Years, 1000 Customers

ServiceTrade Turns 10 Years Old 10 years and counting  Ten years ago, ServiceTrade was born when fire and life safety contractor DunnWell was sold. A proprietary internal project called ServiceNet became the jumping off point for an ambitious new product with a new company and a new set of customers paired with an operating motion […]

ServiceTrade Acquires Assets of Asurio

The combination will empower specialty contractors to reduce risk and streamline inspections. Today, we’re excited to announce the acquisition of specific assets from life safety inspection software company, Asurio. Most importantly, we’ve acquired the technology and expertise behind the BirdDog Platform and the customers who trust it to speed the inspection process and reduce risk […]

Money for Nothing Scores Money for Something

Five years ago, Shawn Mims and I wrote a book called Money for Nothing: How a Digital Wrap Earns More Pay for Less Work. We did that because we felt we needed a clever way to get the attention of a market that was generally not inclined to adopt new technology – commercial service contractors.   […]

News from ServiceTrade: New Partnerships With Frontier Growth and Bull City Venture Partners

I am very excited to announce today that ServiceTrade has partnered with Frontier Growth and Bull City Venture Partners to accelerate our technology innovations for the commercial service contracting market.  I, my co-founder Brian Smithwick, and all of ServiceTrade’s employees are energized by the opportunities for growth that these two partners bring us with their […]