Entries by Billy Marshall

ServiceTrade Acquires NorthBoundary

Combination connects critical selling and service workflows for mechanical contractors   The inaugural Mechanical Benchmark report shows that top performers grow 49% more and invoice 5.4x faster than peers   Ahead of next week’s Digital Wrap Conference, ServiceTrade, a leader in purpose-built software for commercial contractors, announced the acquisition of NorthBoundary, a pioneer in sales solutions for […]


ServiceTrade Acquires Assets of Asurio

The combination will empower specialty contractors to reduce risk and streamline inspections. Today, we’re excited to announce the acquisition of specific assets from life safety inspection software company, Asurio. Most importantly, we’ve acquired the technology and expertise behind the BirdDog Platform and the customers who trust it to speed the inspection process and reduce risk […]

News from ServiceTrade: New Partnerships With Frontier Growth and Bull City Venture Partners

I am very excited to announce today that ServiceTrade has partnered with Frontier Growth and Bull City Venture Partners to accelerate our technology innovations for the commercial service contracting market.  I, my co-founder Brian Smithwick, and all of ServiceTrade’s employees are energized by the opportunities for growth that these two partners bring us with their […]

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What Software Buyers Can Learn from Agile Development and Lean Manufacturing

Software companies long ago abandoned complex release processes where comprehensive new versions would show up every few years. So why do software application buyers continue to plan for and tolerate implementation schedules that span several months or in some cases even years? What’s good for the goose is good for the gander, and software buyers […]