One of our most quoted blog posts is this one – where Billy says that in all-in-one software, the ALL will be SMALL. You should reread it, but the summary is that all-in-one providers can’t offer the same innovation as a suite of connected applications from providers who focus on one part of your business. […]
We’ve mentioned (here and here) how much more profitable it is to sell a premium program that gives the customer better outcomes than it is to negotiate on labor rates. You’ll need a few things to sell a premium program: Technology-enabled differentiators A proactive maintenance and/or inspection plan A defined service level agreement (SLA) The […]
So now what? You’ve completed a big project to add new capabilities or value for your customers – something like implementing ServiceTrade or adding the Service Portal to your website. How do you get the word out so your customers start using and appreciating it? If you have asked those questions, you aren’t alone. I’ve […]
Integration is a popular topic at ServiceTrade. More people are coming up with ways to integrate their customer service data with other operational programs – their website, CRM, accounting, or marketing programs. Once shared across applications, data becomes information that can be used by people throughout the company. Are you thinking about all the ways that […]
Sometimes inspiration comes from unexpected places. Like space and a government agency. NOAA (National Oceanic and Atmospheric Administration) is shrewdly launching (pun intended) the GOES-16 satellite and sharing their excitement with the public. Service contractors can learn from two things that NOAA did exceptionally well: They engaged their audience throughout the process of adding new […]
Business owners and managers need reports to monitor the health of their business; to measure what works and what doesn’t, to see how they fit in the world around them, to find the best methods for gaining new customers. Part of that information can be gleaned from Google Analytics. Google Analytics is free, robust and […]
As 2017 kicks 2016 to the curb, take a minute to revisit our most-loved blog posts of the year. Whether they’re new to you, or you need a review, check out these blog posts for inspiration to start the new year. The Google Lesson for Service Contractors Rise of the Machines in Service Industries Photo […]
Everybody sends upcoming appointment reminders: Your doctor, your hair stylist, the vet. Are you sending them to your customers? If so, is it a phone call or an email? How informational is it? Is it boosting your brand image? Why Service Contractors Should Send Appointment Reminders Whether for your business or for your vet, […]
The Digital Wrap Conference was just a week ago, but we already have an update to one of the stories we shared: Domino’s is dominating even more than we reported at the conference. But first, let me set the stage for anyone who wasn’t there. Domino’s and their MIPS At the Digital Wrap Conference, Shawn […]
I keep finding ways to use the phrase “When you’re a hammer, everything looks like a nail.” This week, it’s pointed at those of us at ServiceTrade. See, we’re a technology company, so we love using technology to help service companies meet the online customer engagement bar that Amazon has raised. We don’t cover as often as […]
