For commercial service contractors, connecting with prospects that are responsible for facility management has historically been a tremendous challenge for the following reasons: Finding the decision maker is challenging Discovering their contact information is difficult Bypassing the gatekeeper is impossible LinkedIn is the centerpiece of a host of technology available to overcome these challenges. From prospect discovery to initial […]
In today’s connected world, new online services are popping up each day to improve the connections between you and your customers. One connection that is critical is the payment connection, and we found a cool app called InvoiceSherpa to help you. This fantastic product helps service contractors better manage their invoices and boosts cash flow by […]
Consumers no longer turn to the yellow pages, newspaper ads, or direct mail to find the best service contractors. Instead, they turn to Google to answer the question “Who should I call?” To address this change ServiceTrade is happy to announce an integration with Nearby Now, a tool that helps the best service contractors showcase their great reputation online and improve local search results. […]
Unless you’ve been living under a rock recently, you know that Uber is a taxi service start-up that connects drivers with folks who need a ride. As a business, Uber connects riders and drivers (just as a taxi service does) and they collect a 20% fee on top of what is paid to the driver. […]
If you expect customers to find you online, they must be able to find you online. Sounds like circular logic, but it is true. Google is always shifting their rules to make their search engine more valuable to users and advertisers. You have to keep shifting your website to avoid being pushed down the […]
I recently went to Vegas, but I was not there to gamble away my kids’ college funds. Instead, I was participating in the annual western region meeting of the National Association of Fire Equipment Dealers (NAFED). During the meeting, an interesting narrative regarding the value of an inspection job versus the value of repair work […]
As the Internet shrinks the world and arms consumers with information on how much things should cost, the service contractor’s service area will shrink as well. Customers will have information on which contractors are nearby, and they will make judgments on who can likely deliver the service for less due to lower expenses for travel time. Customers will also […]
Want More Service Call Leads? Deliver More Service Calls! There is an old saying in sales “Activity yields Activity”. The more outbound calls you make, the more inbound calls you receive. The more conversations you have, the more clients you will gain through the insights those conversations yield. The same holds true for service calls. […]
