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27 Local SEO Tactics for Service Contractors

Every company wants to easily be found on Google, but search engine optimization (SEO) is a mysterious realm for most people, especially service contractors who deal with a unique set of challenges associated with local search results. Working…

Growing is Better Than Grinding

I recently received a “thank you” email from a customer who had just read my book, The Digital Wrap. Here is the money quote: I just purchased your book last week and I have to tell you my blood is pumping . . . The last year and a half…
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Announcing the Digital Wrap Conference

What started as an idea evolved into a book, and is now a two-day conference. Today we are happy to announce that we are hosting the first Digital Wrap Conference in October. Sunday, October 16 - Tuesday, October 18 Wild Dunes Resort Isle…
FinTech Companies

The Digital Wrap is Everywhere, Even in Banking

I consider it an indicator of how my weekend has gone if I have my weekend to do list accomplished, and dinner prepared by the time that 60 Minutes begins at 7pm on Sunday. I pulled it off this weekend. The May 1 show had a segment about…
Tesla Model 3

Be as Sexy and Savvy as Tesla to Grow and to Change Your Cash Flow Model

How great would it be if you could have customers pay you now for services you plan to deliver in the future because you gave them an online presentation promising great outcomes? Show them photos and specs for the equipment you will be maintaining…

Reduce Risk: The Dash Cam Lesson

Every once in a while, I like to eat my own dog food, and this time it tasted like sweet justice. Just a few weeks ago I wrote a blog post, Photo Cliches Drive Sales and Retention for Service Contractors, wherein I identify the value pictures…

Find the Chips and Salsa in Your Customer Service Data

Before I joined ServiceTrade, I was part of the marketing department at a big data company. While proofreading a 29-page whitepaper about big data analytics, I burst into laughter over the phrase “salsa and chips are highly collaborative items.”…
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Mobile Device Management for Service Contractors

Smartphones, tablets, and mobile applications have finally reached both a price and a level of functionality that make them an absolute no-brainer for service contractors.  Aside from the obvious risk of device breakage (read our earlier…
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Sharing: No Longer Any Separation between User Experience and Brand Perception

We’re always on the lookout for great commentary on the importance of customer experience to the success of modern businesses. There was a recent post by Greg Sterling on screenwerk.com that stood out to us, that we want to share with you. Read:…