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Don’t Let the Back-Office Tail Wag the Company Dog

All too often, as field service companies are considering new software, they base decisions on their historical software usage patterns and let the tail wag the dog.  Since accounting software is the primary, and often only, business…

Coke – A Lesson in Branding for Service Contractors

No matter what your deep-seated opinion about what the best soda may be, Coke has a premium brand that all service contractors can both appreciate and strive to reproduce. Coca-Cola’s march to market domination was driven by forced ingenuity…

The Ups and Downs of a Service Contractor’s Software Buying Journey

I’ve watched a decent amount of Oprah in my life, so I’m pretty well trained as an armchair psychologist. Today’s episode is about the ups and downs of committing to a field service management solution.  Friends, you are not alone…
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Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing

Both residential and commercial service contractors rely heavily on new sales for growth. Where residential contractors rely on converting inbound leads, commercial contractors lean on a mix of inbound and outbound tactics. This post lays…
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Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing

Unlike residential field service companies, commercial service contractors rely heavily on new sales for growth.  For the residential contractors reading this post, please skip to the section below about MailChimp as it contains insights that…

Modern Tools for Service Contractors, Part 2: Inbound Marketing

When folks ask me about working in a small business, I point to the imaginary hat rack in the corner and say "I get to wear every single hat on that rack depending on the weather."  This analogy is especially true for owners and managers in…
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Modern Tools for Service Contractors, Part 1: Operational Efficiency

Over the last couple years, we’ve compiled a list of free to low cost, easy-to-use applications and products that we often recommend to service contractors. These products range in benefits from operational efficiency to lead generation and…
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Perspective on Software Recruiting from a Recent College Grad

Have you seen "The Hunger Games" movies or read the books? To give you a very watered down version, the premise surrounds a collection of children that are elected as Tributes to have an annual battle amongst each other until there is a single…
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Smartphone Buying Guide for Service Contractors, Part 4: Where to Buy

In the final installment of the Smartphone Buying Guide for Service Contractors we will address the final decisions you’ll make before purchasing. Should you provide devices for your technicians or should you have a bring your own device…