Think back to the start of the year - did you set goals for your business? Of course you did. But how do you know your goals are focused on the right things? That you are monitoring the right numbers?
To help make sure you are on the…
https://servicetrade.com/wp-content/uploads/2019/03/Image-Basketball-Huddle-e1553715744588.png360640Ginny Allenhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngGinny Allen2019-03-27 14:29:422020-09-17 16:27:38End of Quarter Questions for Commercial Service Companies
Do you have ambition to become the leading service contractor in your market? Does it feel like operational and administrative inefficiencies are holding you back? We get it. It's not easy to lead the market when it feels like you can't…
https://servicetrade.com/wp-content/uploads/2019/02/Image-Journey-e1553108153840.jpg360640Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2019-03-20 14:56:242019-05-10 16:57:52Mapping Your Customer's Journey
There is no such thing as an "all in one" software application for anything. Like a unicorn, it is a neat idea (who wouldn't want a friendly horse with a horn) that is nothing more than a fairy tale. Yet it is probably the most…
https://servicetrade.com/wp-content/uploads/2019/03/Image-fake-unicorn.jpg400600Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2019-03-14 12:02:462019-05-10 16:58:16The All-in-one Software Fairy Tale
Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story.
The Nike marketing department sure figured…
https://servicetrade.com/wp-content/uploads/2019/02/Screen-Shot-2019-05-10-at-5.02.24-PM.png344684Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2019-02-27 15:12:122019-05-10 17:03:18Building Your Brand through Storytelling
Much of the popular culture in management consulting today is focused on the customer experience. Matt Dixon, the author of one of my favorite management books, The Challenger Sale, is spending many of his cycles promoting another of…
https://servicetrade.com/wp-content/uploads/2019/02/ezgif.com-resize.jpg533800Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2019-02-20 14:02:142022-08-29 09:13:415 Questions to Help Service Contractors Build More Valuable Businesses
January 14th marked the start of the AHR Expo in Atlanta at the 1.4-million sq. ft. Georgia World Congress Center. With 50-thousand attendees, that place was a madhouse. I, along with the rest of the ServiceTrade team, was engaged in back-to-back…
https://servicetrade.com/wp-content/uploads/2017/12/quicksight-macbook.png6001112Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2019-02-14 11:49:232019-05-10 17:01:28The Data Gut Punch
Check out this image from an Amazon notification that I received during the holiday season. It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…
https://servicetrade.com/wp-content/uploads/2019/01/blog-hero-20190131.png260640Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2019-01-31 09:09:292019-05-10 17:01:07How much information is too much?
For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one.
When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to.
Millennials…
https://servicetrade.com/wp-content/uploads/2019/01/anna-recruiting-ad.png317512Anna McMahonhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngAnna McMahon2019-01-16 09:04:042019-05-10 17:00:415 Reasons Why Hiring Millennials No Different Than Hiring Previous Generations
It's always interesting to look back at our blog posts at the end of a year and see what our readers were most interested in. In 2018, there was a clear theme: Using technology to do more and earn more. Here is the top 10 list from 2018:
…
https://servicetrade.com/wp-content/uploads/2019/01/2018.gif600800Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2019-01-08 14:48:292019-05-10 17:00:10Best of 2018
End of Quarter Questions for Commercial Service Companies
Mapping Your Customer's Journey
The All-in-one Software Fairy Tale
Building Your Brand through Storytelling
5 Questions to Help Service Contractors Build More Valuable Businesses
The Data Gut Punch
How much information is too much?
5 Reasons Why Hiring Millennials No Different Than Hiring Previous Generations
Best of 2018