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The Road to Success is Paved with Good Integrations

As VP of Customer Success at ServiceTrade, what everybody calls me at work is “that guy who can answer your questions about integrations.” The number of meetings I’ve been called into to discuss integrations with customers has gone up…

254,484 Quotes: Fast, Rich, and Easy

Commercial service contractors, do delays in sending repair quotes to your customers impact your approval rate? How much? Are quotes more likely to be approved if they are paper or digital? Do pictures and videos help? These are easy questions…
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Why I Write

Shelley Bainter asked me to write this blog post explaining why I decided I needed to write The Digital Wrap and Money for Nothing in support of ServiceTrade’s marketing strategy.  It’s a great question. Interestingly, the books are mostly…
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What Contractors can Learn from the Mechanic

Megabrands like Amazon and Domino's are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples…
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Service Contractors: Grow like a software startup

Every Sunday evening I receive an email from the software investment banking team at Key Bank Capital Markets. The subject line of the email is “Software Valuations,” and the email contains a link to a weekly report that details the valuation…
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3 More Ways to Get Customers Hooked on Your Feel-Good Brand (Part 2)

You won't make your customer feel good if you provide convenience, transparency, and avoid bad surprises. Those are the bare minimum to meet their expectations. From my last blog post: Dr. Feelgood, from the 1989 Mötley Crüe single,…

Announcing ServiceTrade Mobile App Version 2.0

ServiceTrade is launching a new version of its mobile application for Android and Apple devices. The new app gives users an intuitive and efficient experience so they can collect more information that matters to customers. Users familiar…

3 Ways to Get Customers Hooked on Your Feel-Good Brand

Dr. Feelgood, from the 1989 Mötley Crüe single, was a drug dealer who got the name because he made his customers feel good. This kept his customers coming back for more. Do you make your customers feel good? It doesn’t really matter…

Weather Deficiency: Hurricane Florence. Status: New

It’s been a tense week of watching Hurricane Florence grow, intensify, and pin a bullseye on North Carolina. There’s a lot to worry about: gasoline for the generator, storing water since I’m on a well, stocking up on healthy, easy-to-prepare…