Find the Chips and Salsa in Your Customer Service Data

Before I joined ServiceTrade, I was part of the marketing department at a big data company. While proofreading a 29-page whitepaper about big data analytics, I burst into laughter over the phrase “salsa and chips are highly collaborative items.”…
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Mobile Device Management for Service Contractors

Smartphones, tablets, and mobile applications have finally reached both a price and a level of functionality that make them an absolute no-brainer for service contractors.  Aside from the obvious risk of device breakage (read our earlier…
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Sharing: No Longer Any Separation between User Experience and Brand Perception

We’re always on the lookout for great commentary on the importance of customer experience to the success of modern businesses. There was a recent post by Greg Sterling on screenwerk.com that stood out to us, that we want to share with you. Read:…
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Photo Cliches Drive Sales and Retention for Service Contractors

We’ve all heard, and likely loathe, the plethora of bad cliches about pictures. As overused and seemingly meaningless as these cliches are, they hold a literal wealth of knowledge for field service contractors. From new sales to retention,…
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Here Comes the Amazon of Services

Drones probably won't impact your field service company, but Amazon's other accomplishments in online customer engagement most definitely will. Have you noticed that it is impossible to purchase anything from Amazon without first seeing…
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The Constantly Changing Search Engine Marketing Game: AdWords Right Column Eliminated

The DVR is one of my favorite inventions because it takes the ads out of my way on the occasions that I watch network television or have recorded a Carolina Hurricanes game. I get back 20 minutes of my life during an hour-long network tv program,…

Hiring the Best Field Service Technicians

Are you as frustrated as George Costanza when it comes to hiring field service technicians? Finding and hiring the best employees is one of the most difficult challenges any business will face. With that said, service contractors have…

The Google Lesson for Service Contractors

About two weeks ago, Google (or Alphabet, if you want to be strictly correct) briefly eclipsed Apple as the most valuable company in the world.  Apple is back on top today, but Google is much more valuable as a multiple of their sales to the…
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To Do: Start Using an Online Task and Project Management App

In some ways I miss the old way I kept track of my to do list.  It was a piece of paper with an item on every line.  I would draw a small box to the left of the item, then a description to the right.  When the item was completed, I colored…