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It Actually is Rocket Science

Sometimes inspiration comes from unexpected places. Like space and a government agency. NOAA (National Oceanic and Atmospheric Administration) is shrewdly launching (pun intended) the GOES-16 satellite and sharing their excitement with the…
Low price competition for service contractors
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Want to be the winner in your market? Be the first to innovate.

These words of wisdom were imparted by Reese Bobby to his son Ricky Bobby in the movie Talladega Nights: The Ballad of Ricky Bobby (clip and clip).  Winners get more than their fair share, and a loser is just a loser.  No one cares about…
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5 Things that Service Companies can Learn from Google Analytics

Business owners and managers need reports to monitor the health of their business; to measure what works and what doesn’t, to see how they fit in the world around them, to find the best methods for gaining new customers. Part of that information…

Uber is better than your techs…for parts delivery.

Since the writing of this blog post, UberRush shut down. However, a local courier will make a great alternative. Do you charge customers for time spent driving to and from the parts house or warehouse? You shouldn’t. Before you get defensive,…
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Best of 2016

As 2017 kicks 2016 to the curb, take a minute to revisit our most-loved blog posts of the year. Whether they're new to you, or you need a review, check out these blog posts for inspiration to start the new year. The Google Lesson…
Low price competition for service contractors

Trouble selling? Be memorable.

Why is it so difficult to remember even a short speech, but so easy to remember an entire song? For example, what do these 7 digits do for you? 867-5309.  Humming yet? Now that I’ve probably lost your attention to Tommy Tutone, I’ll try…
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How Service Companies Send Appointment Reminders

Everybody sends upcoming appointment reminders: Your doctor, your hair stylist, the vet. Are you sending them to your customers? If so, is it a phone call or an email? How informational is it? Is it boosting your brand image?   Why…
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The Metal Benders Will Steal Your Customers

If you ask equipment manufacturers (metal benders), they will claim that your customers are technically their customers.  What’s changing now is that they want to have their customers pay them for maintenance and repair services instead of…
Low price competition for service contractors
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Beat your low price competitor, Chuck.

You know “one-truck Chuck,” or “white-van Stan” as I’ve heard him called before. He’s the one undercutting you and stealing your customers. It’s because he’s well rounded, and by that I mean he’s cut all the corners clean off.…