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Building Your Brand through Storytelling

Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured…
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How much information is too much?

Check out this image from an Amazon notification that I received during the holiday season.  It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location…
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Service Certainty

Who has better pizza, Domino’s or Papa John’s? I do a lot of presentations about these companies and when I pose this questions to audiences, usually they’re split right down the middle. Personally, I’m a Domino’s fan. From a value…

Put your best face forward

Good design makes a small company look big or a big company look like a leader. Whether that’s on a website, in emails, social media, on proposals, or in customer service, it’s worth a service contractor’s time to create unique, engaging,…
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Nope, it’s a Tide ad.

The Eagles didn’t win the Super Bowl. Nope, Tide won it with their amazing ad campaign. Everybody is still talking about the Tide ad campaign. Wouldn’t it be nice if you could generate that kind of buzz with your customers and prospects…
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Build a Services Brand that is Worth Something

ServiceTrade talks a lot about using technology and great customer service to increase the value of a service contractor's brand. It is worth exploring what we mean when we talk about a brand. What do we mean when we say brand? As your…
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Fill the Stadium for Your Customer Service Features

So now what? You’ve completed a big project to add new capabilities or value for your customers - something like implementing ServiceTrade or adding the Service Portal to your website. How do you get the word out so your customers start…
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Bust Customer Service Data Out of the Silo

Integration is a popular topic at ServiceTrade. More people are coming up with ways to integrate their customer service data with other operational programs - their website, CRM, accounting, or marketing programs. Once shared across applications,…
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It Actually is Rocket Science

Sometimes inspiration comes from unexpected places. Like space and a government agency. NOAA (National Oceanic and Atmospheric Administration) is shrewdly launching (pun intended) the GOES-16 satellite and sharing their excitement with the…