I remember reading books in grade school where I could choose my own adventure. The book began by introducing characters, a setting, and some trouble. As I read along, I made decisions at forks in the story. Should they turn left or turn right? Should they enter the castle or continue through the forest? Should […]
What’s your brand promise? A brand promise is a powerful, shorthand way for companies to tell their customers what to expect. They’re what makes a company different and better than their competition, and a good brand promise gives you permission to focus intently on living up to that promise. Here are a few popular examples: […]
Earlier this week on Tuesday, September 26, ServiceTrade turned five years old. If you don’t know our origin story, the roots of ServiceTrade go back to a national service company called DunnWell. A couple of smart, entrepreneurial fellas saw that the technology that DunnWell created was strong enough to evolve into a product that could […]
ServiceTrade talks a lot about using technology and great customer service to increase the value of a service contractor’s brand. It is worth exploring what we mean when we talk about a brand. What do we mean when we say brand? As your personality makes you different from everyone around you, your company’s brand is […]
For more than 85 years, Ressac has established itself as a high quality, low-cost commercial contractor for heating, ventilation, air conditioning, and refrigeration systems. Specialties include low-rise office parks, mall retail, and big box retail sites. THE CHALLENGE Ressac recently implemented ServiceTrade to improve their service management and customer service. While this solved their […]
“I read the book and followed the instructions.” These words from Samwell Tarly in the third episode of the seventh season of Game of Thrones stood out to me. Sam is a student in a university where he’ll gain an education in medicine, science, and history. In the real world, students gain a general understanding […]
There’s some sort of bug working its way through our sales team this week, so everyone who doesn’t feel 100% is working from home. The rest of us appreciate not being exposed to sickness while those affected remain productive in their home office. That’s just one reason why having a flexible working environment is a […]
There’s a new article on forbes.com by customer service consultant Micah Solomon that’s worth every commercial service contractor’s time. Read Is ‘Good Enough’ Customer Service Good Enough For Your Business? I’m sorry to steal Micah’s thunder, but anyone who wants a profitable, growing service business already knows that the answer is no. Micah Solomon’s five […]
Registration is now open for the 2017 Digital Wrap Conference. Last year’s inaugural conference made it clear that commercial service contractors need a forum to exchange ideas for how to run their business, and that’s what we’ll do at DWC17. Conference details: Sunday, November 5 – Tuesday, November 7 Wild Dunes Resort Isle of Palms, […]
