Money for Nothing: How Exceptional Brands Earn More Pay for Less Work
The only thing a customer really wants is nothing, and they are willing to pay a premium price to get it. Nothing means no drama, no disruptions, no disasters. Exceptional service brands earn more pay for less work because they invest in programs that minimize unplanned repairs and the related disruptions to the customer’s business. Discover how to sell a program that smoothes customer demand, simplifies collections, and enables predictable growth while simultaneously commanding a premium price.