Tag Archive for: hvac

Password Headaches? Some Simple Advice to Ease the Pain

Cloud applications are like banks: Your money is much safer under lock and key at the bank than it is under your mattress because anyone can "hack your house."   Bank security is as good as it gets, but like a bank, your data is only as secure…
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Nearby Now & ServiceTrade Can Improve Your Local Search Results

Consumers no longer turn to the yellow pages, newspaper ads, or direct mail to find the best service contractors. Instead, they turn to Google to answer the question "Who should I call?"  To address this change ServiceTrade is happy to announce…

Cloud Computing & Service Contractors – A Perfect Match

Service contractors need the cloud, but over and over again we see companies that are confused or unsure about how moving to the cloud will affect the operations of their business. Change is scary.  As human beings, we are wired to avoid change,…
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Is your website mobile friendly? Simple test to avoid Google penalties

 If you expect customers to find you online, they must be able to find you online.  Sounds like circular logic, but it is true.  Google is always shifting their rules to make their search engine more valuable to users and advertisers.…
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Selling Services? Consider Adding Fine Wine and Artisanal Cheese

As the Internet shrinks the world and arms consumers with information on how much things should cost, the service contractor’s service area will shrink as well. Customers will have information on which contractors are nearby, and they will…

How Good Software "Learns" to Help Service Contractors Over Time.

Operating a business in a vacuum is a handicap.  There's a limit on information you can gather about smart business practices when you are swamped with managing the details of your enterprise.  How helpful would it be to have "partners" in…

The Only Certainties in Life – Death, Taxes…& Software as a Service (SaaS)

- Apologies to Ben Franklin -  .   The actual quote is  "In this world, nothing can be said to be certain, except death and taxes."   If Mr. Franklin were alive today,  there's little doubt that he would add a third item to this list -…
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Amazon Plumbing? Google HVAC? Navigating the Digital Service Contracting Landscape.

What does it mean when two of the biggest names in Internet technology jump into the service contracting business?  It means that service contracting is a huge and lucrative market that is due for a shake up (or a shake down, depending on your…

Introducing the Digital Wrap: Deliver More Service Calls to Get More Service Leads!

Want More Service Call Leads?  Deliver More Service Calls! There is an old saying in sales “Activity yields Activity”.  The more outbound calls you make, the more inbound calls you receive.  The more conversations you have, the more…