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Celebrating Five Years of ServiceTrade

September 27, 2017

Earlier this week on Tuesday, September 26, ServiceTrade turned five years old. If you don’t know our origin story, the roots of ServiceTrade go back to a national service company called DunnWell. A couple of smart, entrepreneurial fellas saw that the technology that DunnWell created was strong enough to evolve into a product that could help other commercial service contractors. That technology became a company on September 26, 2012, founded by Billy Marshall and Brian Smithwick.

What Billy said in the first blog post that introduced ServiceTrade nearly 5 years ago remains true today:

Some members of ServiceTrade at one of Billy’s famous Low Country Boils.

One of the earliest subscription contracts has a $3 per tech per month rate. Being first had its advantages. (Everyone in sales wants me to tell you that this rate is no longer available.)

Our first beta testers are now our oldest customers — these folks shared our vision and saw the opportunity for their businesses early on. They have become good friends and some of our most trusted advisors.

ServiceTrade’s first customer appreciation event and fishing tournament at the Outer Banks in 2014 was attended by 11 people. This year we’ll have 150 at the Digital Wrap Conference.  

2016 Digital Wrap Conference

Storytelling has been part of the fabric of ServiceTrade since the earliest days. Our blog has been active since early 2013. The five most popular blog posts for our first five years are:

Now is the most exciting time in our five years. Everyone on our team believes strongly in our mission and that they have a part to play in making our customers’ businesses more successful. Our customer roster has always held the most innovative service companies across the U.S. and Canada who push themselves – and us – to do new and better things. Let’s meet back here in 2022 to see how things have changed for our 10th birthday.

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