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Online Customer Engagement is Bad Yelp Review Kryptonite

I found this story on “Yelp Terrorism” amusing.  It seems that the owner of a Massachusetts jewelry store, George Pelz, was “terrorized” by an anonymous Yelp reviewer that claimed all manner of poor customer service, fraud, and malfeasance.…

Time-Saving Tips for Managing Social Media

Let’s assume that you’re active in social media because you know that service contractors need to be visible beyond the times when you’re at a customer’s facility. Let’s assume that you know how important it is for a service company…