Commercial service contractors, do delays in sending repair quotes to your customers impact your approval rate? How much? Are quotes more likely to be approved if they are paper or digital? Do pictures and videos help? These are easy questions…
https://servicetrade.com/wp-content/uploads/2018/12/New-Features-Review.png300640Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2018-12-11 13:35:052022-08-22 20:04:52254,484 Quotes: Fast, Rich, and Easy
Shelley Bainter asked me to write this blog post explaining why I decided I needed to write The Digital Wrap and Money for Nothing in support of ServiceTrade’s marketing strategy. It’s a great question. Interestingly, the books are mostly…
https://servicetrade.com/wp-content/uploads/2018/11/two-books-blue-new-640px.png253640Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2018-11-28 11:41:222019-05-10 16:59:32Why I Write
Megabrands like Amazon and Domino's are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples…
https://servicetrade.com/wp-content/uploads/2018/11/mechanic-gif-2.gif270480Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2018-10-30 13:50:002019-05-10 21:54:20What Contractors can Learn from the Mechanic
Every Sunday evening I receive an email from the software investment banking team at Key Bank Capital Markets. The subject line of the email is “Software Valuations,” and the email contains a link to a weekly report that details the valuation…
https://servicetrade.com/wp-content/uploads/2018/10/shopify-page-001.jpg8132000Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2018-10-10 13:00:532019-05-10 21:53:21Service Contractors: Grow like a software startup
You won't make your customer feel good if you provide convenience, transparency, and avoid bad surprises. Those are the bare minimum to meet their expectations.
From my last blog post:
Dr. Feelgood, from the 1989 Mötley Crüe single,…
https://servicetrade.com/wp-content/uploads/2018/09/motley-crue-part-2-blog-img.png358716Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2018-09-26 14:20:422019-05-10 21:52:543 More Ways to Get Customers Hooked on Your Feel-Good Brand (Part 2)
ServiceTrade is launching a new version of its mobile application for Android and Apple devices. The new app gives users an intuitive and efficient experience so they can collect more information that matters to customers.
Users familiar…
https://servicetrade.com/wp-content/uploads/2018/09/job-mobile-app.png20002000Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2018-09-18 10:02:232019-05-10 21:54:57Announcing ServiceTrade Mobile App Version 2.0
Dr. Feelgood, from the 1989 Mötley Crüe single, was a drug dealer who got the name because he made his customers feel good. This kept his customers coming back for more. Do you make your customers feel good? It doesn’t really matter…
https://servicetrade.com/wp-content/uploads/2018/09/GettyImages-593324701.jpg606950Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2018-09-12 14:55:272021-12-23 14:12:063 Ways to Get Customers Hooked on Your Feel-Good Brand
It’s been a tense week of watching Hurricane Florence grow, intensify, and pin a bullseye on North Carolina. There’s a lot to worry about: gasoline for the generator, storing water since I’m on a well, stocking up on healthy, easy-to-prepare…
https://servicetrade.com/wp-content/uploads/2018/09/florence.jpg450800Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2018-09-11 10:25:402019-05-10 21:51:42Weather Deficiency: Hurricane Florence. Status: New
Several dozen books (at least) have been written about the Amazon phenomenon, and I could probably go on and on myself about the lessons that can be drawn from its success. The lesson for the service contractor is that making your customers…
https://servicetrade.com/wp-content/uploads/2018/08/happy-amazon-customer.jpg358716Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2018-08-29 09:35:222019-05-10 21:49:32Good is Not Good Enough – How Amazon Raised Expectations to Feel Good for Commercial Service Contractors
254,484 Quotes: Fast, Rich, and Easy
Why I Write
What Contractors can Learn from the Mechanic
Service Contractors: Grow like a software startup
3 More Ways to Get Customers Hooked on Your Feel-Good Brand (Part 2)
Announcing ServiceTrade Mobile App Version 2.0
3 Ways to Get Customers Hooked on Your Feel-Good Brand
Weather Deficiency: Hurricane Florence. Status: New
Good is Not Good Enough – How Amazon Raised Expectations to Feel Good for Commercial Service Contractors