Every company wants to easily be found on Google, but search engine optimization (SEO) is a mysterious realm for most people, especially service contractors who deal with a unique set of challenges associated with local search results. Working to rank high in searches conducted by people in your nearby communities is a service company’s most important form of SEO. We are always on the hunt for good advice to pass along, and this week we found a fantastic article by UpCity that not only explains local SEO but also provides a step-by-step guide for succeeding with Google and other search engines: 27 Local SEO Tactics for Completely Dominating Your Local Market

27 Local SEO Tactics for Completely Dominating Your Local Market

There is only one minor change that should be made to the steps provided in this guide. Experts often recommend completing parts 2-4 of this guide BEFORE creating or updating your Google My Business page as described in the first part. Creating or updating your Google My Business page will likely trigger Google to crawl your website and external citations to determine how to rank your company in search results. If you complete this step first, there is no telling how long it will take Google to crawl the information available about your company; leaving Google with an incomplete picture.

Implementing modern search engine optimization as a part of a comprehensive Digital Wrap strategy takes a lot of work, but will yield new inbound prospects that make it well worth your while.

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2 replies
  1. Bob Misita
    Bob Misita says:

    Nice article – good overview read for clients – wonderful linkbait for the author — but boy how I wish there were only 27 steps to helping clients dominate their local market. For full service clients our process now includes well over 500 ‘steps’ (300+ for website development alone).

    Without further context clarification, I’m not a fan of the intro line from the reference article”As we make our way into Q2 of 2016, the local SEO industry is changing rapidly.” WAAAYYY too many pundits make scare tactic statements to garner interest in their suggestions. If the author had said that the customer engagement and research universe (full Digital wrap and what defines local SEO) were changing – that’s a statement I could embrace 100%. Customers now can use many avenues to find local businesses that are beyond what’s normally considered local SEO – including digital artifacts that are part of the digital wrap, social media, review profiles, mobile apps, loyalty communication and others.

    Apologies if my tone on the referenced article itself sounded a bit critical, wasn’t intended to — and kudos to Shawn and the ServiceTrade team for suggesting reference material with this much detail and value to clients. ServiceTrade clients come to expect this level of helpfulness and education — and the industry leading concept of the Digital Wrap is one we fully embrace and agree with.

    Reply
    • Shawn Mims
      Shawn Mims says:

      Bob,

      As usual, great insight! I wholeheartedly agree with your observations about this article. By no means is this a complete guide for dominating local SEO, but it does provide an easy step-by-step guide for the basics.

      I highly recommend that folks looking to build a digital wrap and implement a proven digital marketing strategy should reach out to Bob’s team at LeadsNearby.

      -Shawn

      Reply

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