2017 Digital Wrap Session: Money for Nothing

How Exceptional Service Brands Earn More Pay for Less Work

3 Examples of Money for Nothing programs (2:10 preview)

Billy Marshall, author of The Digital Wrap: Get Out of the Truck and Go Online to Own Your Customer, lays out a technology-based strategy that enables you to show and tell customers the story of every service you deliver to reinforce the value you provide and break the cycle low-cost competition. Delve into the science of imagery and storytelling to gain insights that will help you sell more, keep customers for longer, and build a valuable brand.

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