Millennial Falcon meme
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5 shocking things you don’t know about next-gen facility managers

First off, I have to congratulate you on clicking through to read this article. You are well on your way to understanding the younger, future generation of facility managers and you didn't even realize it. "How" you ask? The title of this article…
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Angie’s in Your Wallet Again – Take Advantage of It

Earlier this year, Angie’s List announced that they were blowing away the paywall for its members. The goal is to gain more users and recoup the lost revenue by charging more to service providers. These changes became a reality in the…
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Southwest Airlines Figured Out How to Deploy 14,000 Devices So You Don’t Have To

I had not thought about how much our service contracting customers have in common with Southwest Airlines until I read an article about the airline issuing iPad Minis to flight attendants to streamline operations. Ok, so their territory is pretty…
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Three things that turn your customer marketing into customer retention

When Billy’s Digital Wrap book came out, it didn’t take long for me to realize that I needed to buy highlighters. At this point, my book probably has more highlighted passages than not. My favorite paragraph is from chapter 7: The digital…
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Stop Selling Parts and Labor! Sell the Program!

In the first chapter of my book, The Digital Wrap, I quoted Marc Andreessen: “Software is eating the world.” It is not exactly a quote, but rather a reference to the editorial that Marc wrote for the Wall Street Journal back in 2011.  Marc…

6 Key Metrics That Boost Repair Revenue

Service contractors that work on complex equipment and systems all understand the importance and value of repair revenue for the overall success and profitability of their business. Most companies also recognize that the opportunity for repair…

Technology Separates You From the Liars and Thieves

We have several honest, high-quality air duct cleaning companies as customers, so it pains me to watch videos that have gone viral of unscrupulous contractors. The investigative TV programs Inside Edition and Dateline have both aired segments…
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Innovation is not an Option for Service Contractors

My kids have a Chick-fil-A habit, and I don’t mind because I also enjoy the comfort food they offer (particularly an Arnold Palmer with half lemonade and half unsweet iced tea).  On my latest Chick-fil-A run, I was bombarded in the restaurant…
Billy is an animated speaker
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Make your Business more Valuable by Being more Valuable to your Customers

Billy Marshall often speaks to industry association groups on topics that help service companies be more valuable, successful, productive and more important to their customers. This past May, he spoke in Indianapolis to fire protection companies…