27 Local SEO Tactics for Service Contractors
Every company wants to easily be found on Google, but search engine optimization (SEO) is a mysterious realm for most people, especially service contractors who deal with a unique set of challenges associated with local search results. Working to rank high in searches conducted by people in your nearby communities is a service company’s most important form of SEO. We are always […]
Here Comes the Amazon of Services
Drones probably won’t impact your field service company, but Amazon’s other accomplishments in online customer engagement most definitely will. Have you noticed that it is impossible to purchase anything from Amazon without first seeing a picture of what you are buying? On every page that references your items, there are pictures of those items. Here are some other […]
Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing
Both residential and commercial service contractors rely heavily on new sales for growth. Where residential contractors rely on converting inbound leads, commercial contractors lean on a mix of inbound and outbound tactics. This post lays out a handful of sales tools that are not only easy to use, but also extremely powerful across the entire lifecycle of new sales from […]
Online Customer Engagement is Bad Yelp Review Kryptonite
I found this story on “Yelp Terrorism” amusing. It seems that the owner of a Massachusetts jewelry store, George Pelz, was “terrorized” by an anonymous Yelp reviewer that claimed all manner of poor customer service, fraud, and malfeasance. George swears the customer experience is a “complete fabrication” by a “Yelp Terrorist” that is out to […]
Google Home Services and its Impact on Small and Medium Businesses
As we’ve been talking about for a while, Google is making a move into home services. This week we have a first look at how Google may be inserting itself into service delivery for customers who are using the search engine to find a vendor. Google is testing Home Service Ads for users in San […]
Nearby Now & ServiceTrade Can Improve Your Local Search Results
Consumers no longer turn to the yellow pages, newspaper ads, or direct mail to find the best service contractors. Instead, they turn to Google to answer the question “Who should I call?” To address this change ServiceTrade is happy to announce an integration with Nearby Now, a tool that helps the best service contractors showcase their great reputation online and improve local search results. […]
Is your website mobile friendly? Simple test to avoid Google penalties
If you expect customers to find you online, they must be able to find you online. Sounds like circular logic, but it is true. Google is always shifting their rules to make their search engine more valuable to users and advertisers. You have to keep shifting your website to avoid being pushed down the […]
Jesse James’ Advice for Service Contractors
Jesse James, Train Robber I have been to multiple events in the past several months where service contractors from many trades (food equipment repair, fire safety, specialty cleaning) lament the insertion of one or more parties between themselves and their customers. It seems that when they do not directly influence the terms of service with […]