Make your business more valuable by being more valuable to your customers
Billy Marshall often speaks to industry association groups on topics that help service companies be more valuable, successful, productive and more important to their customers. This past May, he spoke in Indianapolis to fire protection companies about The Digital Wrap. What is Billy talking about? Watch the video to see! This 15-minute recording is crash course […]
Growing is better than grinding
I recently received a “thank you” email from a customer who had just read my book, The Digital Wrap. Here is the money quote: I just purchased your book last week and I have to tell you my blood is pumping . . . The last year and a half I have been so focused […]
Announcing the digital wrap conference
What started as an idea evolved into a book, and is now a two-day conference. Today we are happy to announce that we are hosting the first Digital Wrap Conference in October. Sunday, October 16 – Tuesday, October 18 Wild Dunes Resort Isle of Palms, SC digitalwrapconference.com Who will attend the Digital Wrap Conference Anyone […]
The digital wrap is everywhere, even in banking
I consider it an indicator of how my weekend has gone if I have my weekend to do list accomplished, and dinner prepared by the time that 60 Minutes begins at 7pm on Sunday. I pulled it off this weekend. The May 1 show had a segment about financial technology revolution (FinTech for short) – […]
Be as sexy and savvy as Tesla to grow and to change your cash flow model
How great would it be if you could have customers pay you now for services you plan to deliver in the future because you gave them an online presentation promising great outcomes? Show them photos and specs for the equipment you will be maintaining and indicate how your services will keep assets in top working […]
Reduce risk: The dash cam lesson
Every once in a while, I like to eat my own dog food, and this time it tasted like sweet justice. Just a few weeks ago I wrote a blog post, Photo Cliches Drive Sales and Retention for Service Contractors, wherein I identify the value pictures hold in their enduring ability to accurately and infallibly tell the whole story. Writing that blog post got […]
Find the chips and Salsa in your customer service data
Before I joined ServiceTrade, I was part of the marketing department at a big data company. While proofreading a 29-page whitepaper about big data analytics, I burst into laughter over the phrase “salsa and chips are highly collaborative items.” No kidding? The data analyst who wrote the paper found that grocery store sales data indicated […]
Sharing: No longer any separation between user experience and brand perception
We’re always on the lookout for great commentary on the importance of customer experience to the success of modern businesses. There was a recent post by Greg Sterling on screenwerk.com that stood out to us, that we want to share with you. Read: No Longer Any Separation between User Experience and Brand Perception Greg makes […]
Here comes the amazon of services
Drones probably won’t impact your field service company, but Amazon’s other accomplishments in online customer engagement most definitely will. Have you noticed that it is impossible to purchase anything from Amazon without first seeing a picture of what you are buying? On every page that references your items, there are pictures of those items. Here are some other […]
NYC taxis start the new year with a digital wrap
Happy new year! Two thoughts keep coming back to me this week: First, I sure miss sleeping in over the holidays (I’ve never been a morning person). Second, 2016 is going be the year of the digital wrap for service companies. The year of the digital wrap Here’s a task for you: Take a look […]