Best of 2016
As 2017 kicks 2016 to the curb, take a minute to revisit our most-loved blog posts of the year. Whether they’re new to you, or you need a review, check out these blog posts for inspiration to start the new year. The Google Lesson for Service Contractors Rise of the Machines in Service Industries Photo […]
The metal benders Will steal your customers
If you ask equipment manufacturers (metal benders), they will claim that your customers are technically their customers. What’s changing now is that they want to have their customers pay them for maintenance and repair services instead of you. I am, of course, speaking about how manufacturers are increasingly embracing the service business as the […]
Beat your low price competitor, chuck.
You know “one-truck Chuck,” or “white-van Stan” as I’ve heard him called before. He’s the one undercutting you and stealing your customers. It’s because he’s well rounded, and by that I mean he’s cut all the corners clean off. He has no overhead and he only wants to make a little more than his old […]
Domino’s dominance – there’s an app for that
The Digital Wrap Conference was just a week ago, but we already have an update to one of the stories we shared: Domino’s is dominating even more than we reported at the conference. But first, let me set the stage for anyone who wasn’t there. Domino’s and their MIPS At the Digital Wrap Conference, Shawn […]
3rd annual ServiceTrade fishing tournament – charleston, SC – october 19, 2016
We are counting down the days to the Digital Wrap Conference in Isle of Palms, SC, and I am happy to announce that the fishing tournament format is all set. As many of you know, we have quite a reputation to uphold based upon previous success with our tournaments on the Outer Banks of NC. […]
What’s your MIPS (marketing impressions per service) number? Try 9.
All too often, service contractors separate marketing from service cycle operations. Aside from truck wraps and uniforms, the two are not viewed as complementary. But aligning these business efforts is one of the core tenets of building an effective Digital Wrap. In this post, I want to focus on one particular union of service delivery […]
5 shocking things you don’t know about next-gen facility managers
First off, I have to congratulate you on clicking through to read this article. You are well on your way to understanding the younger, future generation of facility managers and you didn’t even realize it. “How” you ask? The title of this article is what is commonly referred to as “Clickbait” which is generally targeted towards […]
Three things that turn your customer marketing into customer retention
When Billy’s Digital Wrap book came out, it didn’t take long for me to realize that I needed to buy highlighters. At this point, my book probably has more highlighted passages than not. My favorite paragraph is from chapter 7: The digital wrap delivers impressions to the customer (and prospects, too, in some cases) before, […]
Stop selling parts and labor! Sell the program!
In the first chapter of my book, The Digital Wrap, I quoted Marc Andreessen: “Software is eating the world.” It is not exactly a quote, but rather a reference to the editorial that Marc wrote for the Wall Street Journal back in 2011. Marc is like the godfather of the Internet as he was the […]
Innovation is not an option for service contractors
My kids have a Chick-fil-A habit, and I don’t mind because I also enjoy the comfort food they offer (particularly an Arnold Palmer with half lemonade and half unsweet iced tea). On my latest Chick-fil-A run, I was bombarded in the restaurant with banners and promotions for Chick-fil-A One – the new Chick-fil-A mobile application […]