Meet the Crew
Behind every ServiceTrade success story is a person with drive, curiosity, and heart. Each month, we spotlight one of the teammates helping shape who we are.
January
Meda Cristinziano
Solution Architect
Meda Cristinziano is on the Solution Architect team, where a typical day means collaborating with sales reps to strategize and prepare for customer demos, then delivering them. In between, she tailors and stages the demo environment so customers and prospects can genuinely see themselves in the product, researching prospects’ challenges, and connecting those challenges to the value ServiceTrade can provide. It’s a role people often underestimate: “People see the demos and think it’s just showing the product, but there’s a lot of strategy behind it. It’s not just presenting — it’s problem-solving and consulting in real time.” Being customer-obsessed is her favorite ServiceTrade value, and it shows: she says she learns something from customers and prospects every day, and loves that the work starts with understanding their needs first. Her outlook on growth is simple — effort compounds. Stay curious, keep working when it gets uncomfortable, and things have a way of working out.
February
Kevin Easlick
Tier 2 Support
Kevin Easlick works in Tier 2 Support, where his days are built around inbound support tickets, supporting ServiceTrade’s accounting integration, and contributing to a range of AI initiatives — plus jumping in wherever the team needs him most. He’s quick to point out the part of the job people don’t always see: “Since we’re often the first point of contact when someone has an issue, it’s important to not only resolve the problem, but also provide support and guidance along the way.” That blend of technical skill and genuine empathy earned him the ServiceTrade Culture Award for Q4 2025. His advice for anyone new: be curious and never be afraid to jump into the deep end.
March
Jake Whittaker
Software Engineer
Jake Whittaker is a Software Engineer on the Accounting Integrations team, where a typical day ranges from developing and supporting the data pipelines between ServiceTrade and accounting software to troubleshooting the occasional metaphorical fire. Because every customer’s accounting setup is unique and often highly customized, the team stays close to the customers who depend on those integrations — constantly translating accounting concepts into technical solutions. He recently led the migration of ServiceTrade’s error log from a NoSQL database to a relational one: high-stakes, unglamorous work that required significant refactoring and a carefully designed, resilient cutover plan, since the error log is the ultimate safeguard against data loss. “While the change wasn’t visible or flashy from a user experience standpoint, the refactoring, planning, and data migration behind it laid a much stronger foundation,” he says — and it’s already unlocked new functionality. Fittingly, his favorite ServiceTrade value is Evolving: embracing growth and improvement keeps the work interesting.
April
David Vogel
Product Manager, Mobile
David Vogel is the Product Manager for ServiceTrade’s mobile app, and his days split neatly in two: mornings full of meetings, afternoons spent planning work for the mobile team, investigating and troubleshooting the apps, testing new features, and writing the documentation that keeps it all straight. He came to the role from the field as an HVAC service technician, and that history still drives the goal he set on day one — build the best tech app there is, one that makes a technician’s work easier, not harder. Hearing directly from techs who appreciate what the mobile team has shipped is what hypes him up. He also wishes more people understood how complex mobile really is: “Our app is huge and really robust in capability. When we plan to build any feature, there is a mile-long checklist of things I need to think about before it can be considered customer-ready.” His favorite value is Customer Obsessed, which tracks for someone who’s been on the other side of the wrench. His advice to new ServiceTraders is pay attention in ServiceTrade Academy, dive in and play with the software, and ask for help when you’re stuck — “the people here don’t bite.”
May
Greg Timmons
Staff Software Engineer
Greg Timmons is a Staff Software Engineer, and he’ll tell you straight out that he doesn’t have typical days — which is exactly what he loves about the job. ServiceTrade has a lot of moving parts, and he sees his role as understanding how those parts do (and sometimes don’t) work together. The specific problems shift constantly, even inside a single project; the constant is knowing how to take something complex, break it down, and organize it so the complexity can be managed. What he wishes more people understood: “How much of the job is not actually about knowing how things work, but instead about being able to figure out how things work. No one knows it all.” In his view, the mark of a good engineer is practicing active discovery and learning well — “I’m making it up as I go, but professionally.” His favorite ServiceTrade value is Resilient, because the others follow from it: you can’t evolve or be customer-obsessed unless you’re willing to try, fail, and try again better. On change, he’s clear-eyed: “Not all change is good, but all stagnation is bad.”
June
Jessica Johnston
Accounts Payable Specialist
Jessica Johnston is an Accounts Payable Specialist, processing invoices and expense reports and coding bills to keep ServiceTrade audit-ready. Q&A is her specialty — ask away, and if she doesn’t know the answer, she’ll find it. When a complete expense report that meets policy lands in her queue, she says it’s more satisfying than just about anything. As she reviews reports, she balances her drive to meet policy and auditing requirements with the genuine hope of getting people paid back as quickly as possible. Her favorite ServiceTrade value is Weird — she appreciates working somewhere you can earn respect while being fully yourself. And her advice for new hires is worth taking: use the full annual Employee Reimbursement Program benefit. If you can’t think of anything you need, she’s happy to be your shopping cheerleader.
July
Leigh Cotterill
Manager of Consulting Services
Leigh Cotterill is the Manager of Consulting Services, leading ServiceTrade’s Integrated Products Consultants and Project Managers. A typical day spans managing team capacity and incoming work, joining customer calls to support relationships, and handling escalations — with the team’s core mission being to consult and guide customers who are new to ServiceTrade or expanding into a new product. He’s especially proud of a recent Q1 OKR to cross-train the Core Consultants on Integrated Products: his team started ahead of schedule and finished by the end of Q2, a meaningful milestone for an organization historically focused on a single product, with every team member now proficient in two. On leading through change, he’s pragmatic: “Being able to filter out the noise is essential. It allows you to clearly see the path forward. As a leader, your next job is communicating that path to your team.” His favorite ServiceTrade value is Weird — he believes individuality is exactly what makes a team, and a company, better.
August
Adam Gurley
Senior Software Trainer
Adam Gurley has worn a lot of hats across his tenure at ServiceTrade, and currently he’s a Senior Software Trainer. No two days look the same: he might be researching, planning, and developing bespoke training agendas for customers, working through complex questions about their SOPs and workflows, or on-site walking a team through the platform in person. Being in front of customers regularly is what keeps him motivated — staying current on everything ServiceTrade is building is part of the job, and making sure customers are actually putting the latest capabilities to work is, as he puts it, “always an honor and usually a delight.” Recently he was proud to contribute to the large customer demo project, a rare chance to collaborate closely with colleagues after so much time on the road. His advice for anyone new? “FAFO — Fool Around and Find Out.” Most of what he knows about the platform came from jumping into a demo account and pushing buttons, and he’s found those answers stick far better than the ones handed to him.
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