Best of 2016
As 2017 kicks 2016 to the curb, take a minute to revisit our most-loved blog posts of the year. Whether they’re new to you, or you need a review, check out these blog posts for inspiration to start the new year. The Google Lesson for Service Contractors Rise of the Machines in Service Industries Photo […]
How service companies send appointment reminders
Everybody sends upcoming appointment reminders: Your doctor, your hair stylist, the vet. Are you sending them to your customers? If so, is it a phone call or an email? How informational is it? Is it boosting your brand image? Why Service Contractors Should Send Appointment Reminders Whether for your business or for your vet, […]
What’s your MIPS (marketing impressions per service) number? Try 9.
All too often, service contractors separate marketing from service cycle operations. Aside from truck wraps and uniforms, the two are not viewed as complementary. But aligning these business efforts is one of the core tenets of building an effective Digital Wrap. In this post, I want to focus on one particular union of service delivery […]
Angie’s in your wallet again – take advantage of it
Earlier this year, Angie’s List announced that they were blowing away the paywall for its members. The goal is to gain more users and recoup the lost revenue by charging more to service providers. These changes became a reality in the past few weeks, and the last part — about service providers paying more — made […]
Three things that turn your customer marketing into customer retention
When Billy’s Digital Wrap book came out, it didn’t take long for me to realize that I needed to buy highlighters. At this point, my book probably has more highlighted passages than not. My favorite paragraph is from chapter 7: The digital wrap delivers impressions to the customer (and prospects, too, in some cases) before, […]
27 local SEO tactics for service contractors
Every company wants to easily be found on Google, but search engine optimization (SEO) is a mysterious realm for most people, especially service contractors who deal with a unique set of challenges associated with local search results. Working to rank high in searches conducted by people in your nearby communities is a service company’s most important form of SEO. We are always […]
Here comes the amazon of services
Drones probably won’t impact your field service company, but Amazon’s other accomplishments in online customer engagement most definitely will. Have you noticed that it is impossible to purchase anything from Amazon without first seeing a picture of what you are buying? On every page that references your items, there are pictures of those items. Here are some other […]
Coke – a lesson in branding for service contractors
No matter what your deep-seated opinion about what the best soda may be, Coke has a premium brand that all service contractors can both appreciate and strive to reproduce. Coca-Cola’s march to market domination was driven by forced ingenuity brought on by poor business dealings that led to the price of Coke sticking to 5¢ […]
Modern tools for service contractors, part 3: Outbound sales and marketing
Both residential and commercial service contractors rely heavily on new sales for growth. Where residential contractors rely on converting inbound leads, commercial contractors lean on a mix of inbound and outbound tactics. This post lays out a handful of sales tools that are not only easy to use, but also extremely powerful across the entire lifecycle of new sales from […]
Modern tools for service contractors, part 3: Outbound sales and marketing
Unlike residential field service companies, commercial service contractors rely heavily on new sales for growth. For the residential contractors reading this post, please skip to the section below about MailChimp as it contains insights that apply to contractors on both ends of the spectrum. For commercial contractors, this post lays out a handful of sales tools that are not […]