3 more ways to get customers hooked on your feel-good brand (part 2)

You won’t make your customer feel good if you provide convenience, transparency, and avoid bad surprises. Those are the bare minimum to meet their expectations. From my last blog post: Dr. Feelgood, from the 1989 Mötley Crüe single, was a drug dealer who got the name because he made his customers feel good. This kept […]

3 ways to get customers hooked on your feel-good brand

Motley Crue at Studio shooting, Tokyo, July 1985. (Photo by Koh Hasebe/Shinko Music/Getty Images) Dr. Feelgood, from the 1989 Mötley Crüe single, was a drug dealer who got the name because he made his customers feel good. This kept his customers coming back for more. Do you make your customers feel good? It doesn’t really […]

Tellin’ ain’t Sellin’ – every customer is from missouri, so show them something!

When your salespeople call on customers, what are they pitching? What do they present when they get that rare opportunity to show a high-profile prospect the benefit of working with your company?  While I have not been in the room often when a commercial service contractor is pitching a customer, I have seen hundreds of […]

Fix the cracks in your customer experience before they become a chasm

You know those signs on the back of dump trucks that say something like “Stay back 200 feet?” Those things are no joke. I found out the hard way when I was driving home from work on the interstate and heard a loud CRACK in my windshield. I definitely let loose a few four-letter words. […]

Two ways for contractors to attract more service technician job applications

Your reputation has always been important when recruiting talent because the best techs want to work at the best companies. But the mediums job seekers use to search for potential employers has changed. Word of mouth is still around but pales in importance compared to your company’s online reputation. Before a job seeker even applies, […]

COUNT YOUR MnMs

“Money for Nothing” is the concept that you can charge a premium if you offer customers predictable facility outcomes at a predictable price. You should be more profitable when “nothing” happens: no emergencies and no system failures. These bad outcomes are undesirable for the customer and expensive for everyone, especially your company. Even if you […]

Get more bang for your software bucks

ServiceTrade sells software, so we spend a reasonable amount of time coming up with ideas and content (like this blog post) to help customers make better and faster decisions about buying software (preferably from ServiceTrade). We are particularly fond of catchy, summary phrases and slogans that are memorable for the same reason that consumer marketers […]