How commercial service contractors can dominate with mobile tech
This post is the second in my discussion of how to use mobile technology to dominate your market. If you haven’t read my first post, you can find it here. In that post, I discuss the basics in taking your customer service mobile – you’ll want to meet this milestone before jumping into milestones two […]
Winning the mobile marathon as a commercial service contractor
There are plenty of examples of companies that have built market success because of their use of mobile technology, including Domino’s, Chick-fil-A, and Starbucks. Starbucks launched their mobile app in early 2011, and it included a mobile pay feature similar to a gift card. Mobile innovation has paid off for Starbucks. They reported that in […]
How much information is too much?
Check out this image from an Amazon notification that I received during the holiday season. It included imagery of the product (some black pajamas), a map of my neighborhood that indicates the location of my house, the current location of the delivery driver (the Santa sleigh), and a caption telling me Santa (aka Amazon) was […]
What contractors can learn from the mechanic
Megabrands like Amazon and Domino’s are outselling their competitors and changing consumer expectations by going on offense and providing better customer experiences that are convenient and transparent. As easy as it is to dismiss these examples because they are seemingly unrelated to service contracting, even the local mechanic is giving their customers a better service […]
3 more ways to get customers hooked on your feel-good brand (part 2)
You won’t make your customer feel good if you provide convenience, transparency, and avoid bad surprises. Those are the bare minimum to meet their expectations. From my last blog post: Dr. Feelgood, from the 1989 Mötley Crüe single, was a drug dealer who got the name because he made his customers feel good. This kept […]
Good is not good enough – how amazon raised expectations to feel good for commercial service contractors
Several dozen books (at least) have been written about the Amazon phenomenon, and I could probably go on and on myself about the lessons that can be drawn from its success. The lesson for the service contractor is that making your customers feel good about your service will likely lead to greater riches for you […]
Prioritizing customers above accounting – b&w mechanical
They spent hours on it. Brad Boggs at B&W Mechanical and Shawn Mims of ServiceTrade met several times to discuss how to integrate B&W’s accounting system with ServiceTrade. They planned it strategically, they talked with an integrator about the details, they held several follow-up calls. But as they say, the struggle of connecting ServiceTrade’s open […]
Good is not good enough
Amazon does not settle for “good” in the realm of customer service. It is not enough for the customer to simply get what they paid to receive. Amazon wants customers to enjoy the experience in the same manner as a guest might enjoy a good party. Great brands now want to copy Amazon because Jeff […]
Tellin’ ain’t Sellin’ – every customer is from missouri, so show them something!
When your salespeople call on customers, what are they pitching? What do they present when they get that rare opportunity to show a high-profile prospect the benefit of working with your company? While I have not been in the room often when a commercial service contractor is pitching a customer, I have seen hundreds of […]
AI, IoT, M2M, big data – the alphabet soup of technology jargon you need to understand (part 2 of 2)
This week’s post is a continuation of an introduction to AI, IoT and Big Data with the help of the 1984 movie The Terminator. Re-read that post here. Let’s rearrange the AI, IoT, and big data alphabet soup of technology jargon to come up with a simple question that helps you cut through the hype […]