Best mechanical & HVAC trade shows for commercial service contractors
There are many HVAC and mechanical trade shows vying for your attention and attendance. And we know it would be great to attend them all as these events are so often valuable and invigorating—but we also know that’s not normally possible. Too many shows, too little time, and a limited budget! That’s why we’ve compiled […]
Break through and scale faster: Why DWC25 is a must-attend event for commercial service contractors
Every year, ServiceTrade hosts the Digital Wrap Conference, our signature event designed specifically to empower commercial service contractors. This year, DWC25, happening November 4-6, 2025, at the beautiful Wild Dunes Resort in Isle of Palms, South Carolina, promises to be our most impactful yet. Why should you attend? Because today’s commercial service industry is changing […]
Terminate risk: Your new sales mission in an AI world
Highly recommended holiday reading
This might not be for you, but most of us in sales need help knowing what to say and when. Take a look at this two-minute clip of Phil M. Jones from the 2019 Digital Wrap Conference. This exercise demonstrates how the right words can change how we think. At DWC19, Phil revealed some of […]
That’s a wrap! Takeaways from the 2019 digital wrap conference.
The 2019 Digital Wrap Conference was a huge success thanks to the more than 200 commercial service contractors and industry partners who joined us for three days in Isle of Palms, South Carolina. Along with two days of content (more on that in a minute), attendees enjoyed fishing, a golf tournament, a kayaking excursion, amazing […]
The must-attend conference for leaders in commercial service companies
Today’s market is fraught with challenges for leaders of commercial service companies. From operations to recruitment to customer service – fighting to the top of your market (and fighting to stay there) can overwhelm even the hardest working business leaders. While technology can seem like another obstacle, commercial service companies that want to lead their […]
5 reasons why hiring millennials no different than hiring previous generations
For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one. When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to. Millennials have been labeled as entitled, unfocused, and job jumpers. Some even call us narcissistic. When […]
Challenging to win the information arms race
You know the information arms race in your market has begun when both Microsoft and Amazon are advertising big data solutions on Sunday night football. Commercial property managers will surely be tempted to invest in technology to commoditize your services. Fortunately, we have a plan, and Billy Marshall will show you how to challenge to […]
Money for nothing
When you deliver great service, equipment and systems don’t fail, nothing happens, and your customer is left wondering if you’re worth the money. When you deliver poor service, systems fail and the customer gets frustrated. You’re damned if you do and damned if you don’t. Billy Marshall’s keynote presentation at the 2017 Digital Wrap Conference, Money for Nothing: How […]
How to choose good software and not get fired
When I joined ServiceTrade to begin its services division in 2012, Billy greeted me with the welcoming threat “if you screw this up I’ll fire your ass.” I’m still with the company, so here is my advice for how to buy good software and not get fired in a growing company. Use the right tool […]