A story of growth – AAA fire protection, Seattle
“When we started with ServiceTrade we had one pipefitter. Now we have five.” When Mary Krinbring of AAA Fire Protection in Seattle told us that in September 2015, everyone on our end of the phone’s eyes opened wide at that 500% growth. “Tell us more, Mary…”Mary Krinbring, AAA Fire Protection. November 2017.When AAA Fire Protection […]
Are you writing a happy story?
I remember reading books in grade school where I could choose my own adventure. The book began by introducing characters, a setting, and some trouble. As I read along, I made decisions at forks in the story. Should they turn left or turn right? Should they enter the castle or continue through the forest? Should […]
How to make billions selling nothing – the story of red hat
The following story is a preview from an upcoming book about how commercial service contractors can earn “money for nothing” by rethinking the way that they present and deliver the services that they provide their customers. I left IBM to join Red Hat in late November of 1998. Red Hat would record five million in […]
Keeping score is not the same as winning
Every major sports venue has a prominent scoreboard so that fans and participants alike can easily review the score with a glance to the outfield or upward at the jumbotron. Knowing the score is a critical element in decision-making. No point in running the ball up the gut in football when you are behind by […]
Get busy growing
“It comes down to a simple choice, really . . . Get busy living or get busy dying.” — Tim Robbins as Andy Dufresne in The Shawshank Redemption Growing your business is a simple choice. And if you are not growing, the business is in decline, whether you […]
Build a services brand that is worth something

ServiceTrade talks a lot about using technology and great customer service to increase the value of a service contractor’s brand. It is worth exploring what we mean when we talk about a brand. What do we mean when we say brand? As your personality makes you different from everyone around you, your company’s brand is […]
Case study: Ressac implements Sage Intacct with ServiceTrade integration
For more than 85 years, Ressac has established itself as a high quality, low-cost commercial contractor for heating, ventilation, air conditioning, and refrigeration systems. Specialties include low-rise office parks, mall retail, and big box retail sites. THE CHALLENGE Ressac recently implemented ServiceTrade to improve their service management and customer service. While this solved their […]
Service repair funnel

As a commercial/industrial service contractor, what is your ratio of repair to recurring service revenue? 1 to 1? 2 to 1? 5 to 1? If you don’t know, you could be missing out on a gold mine of high-margin work. If you do, you probably know that there’s room for improvement. And, when skilled labor […]
Break the profit vise
Service contractors, you’ve got 2 huge problems. First, skilled workers are expensive and hard to find. We call this the “Skilled Labor Squeeze.” Second, small-time competition is undercutting you on price. We call these fly-by-the-night operations “One Truck Chuck.” With expensive labor driving costs up and cheap competitors driving prices down, you’re stuck in a […]
Scattered data could sink your ship
Every day, we talk to service contractors that think the biggest problem with their business is double-data entry into their accounting system. We tell them the same thing every time. That’s just the tip of the iceberg. Below the surface, it’s hard to see the hundreds of small, but cumulative inefficiencies caused by scattered customer […]