“What unites people? Armies? Gold? Flags? Stories. There’s nothing in the world more powerful than a good story. Nothing can stop it. No enemy can defeat it.”
This was part of Tyrion Lannister’s last great speech on Game of Thrones. His words, delivered so brilliantly by Actor Peter Dinklage were a nice nod to the unique and powerful story created in the books by Author George R. R. Martin. A story that gave its watchers a new world, a new vocabulary. Characters to love and to hate. Stories of redemption. Complicated family relationships (there’s an understatement!) War. Heroes. Villains. Dragons. Ice zombies.
These words, “There’s nothing in the world more powerful than a good story,” also made me think about how story is a big part of a digital wrap. Which was inconvenient at the time because I was trying to enjoy the end of this beloved show. To paraphrase the character, nothing can stop the story that you tell your customers, and no enemy can defeat it after it’s made them feel and inspired them to act.
The story you tell your customers most likely will not contain dragons or ice zombies, but as these blog posts point out, they certainly contain heroes (your technicians) waging war on the threats lurking in your customer’s kingdom.
What exactly do we mean about the importance of story for a business like yours? Stories are part of making a commercial service contracting business more valuable to its customers, these posts explain how.
Building Your Brand Through Storytelling
What Contractors Can Learn From the Mechanic
Are your services significant?
Are you writing a happy story?
We wish you good fortune in the wars to come.
p.s. If you watched the series, we’d love to read your comments about how things wrapped up.
