Billy Marshall explores how Fire Protection contractors can boost growth and productivity with technology in this recording of Off the Record with Paul Giannamore.
Billy Marshall, founder of ServiceTrade, understands the business of commercial service for fire protection equipment, which is why he founded ServiceTrade—a platform designed to help contractors streamline inspections, technician scheduling, and customer communications through a mobile app and tools like photo, video, and voice reporting.
He emphasizes data-driven scheduling—using “anchor jobs” in the first half of each month and reserving the rest for reactive work—to increase technician productivity and cash flow. Marshall also stresses the importance of offloading low-skill tasks and harnessing AI transcription to generate polished reports efficiently.
Looking ahead, he highlights trends like AI, RFID for equipment identification and remote panel activation, predicting steady tech-driven gains despite traditionally slow-moving code updates.
This session is about building a better business through technology. Watch now.
