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Service Certainty

Who has better pizza, Domino’s or Papa John’s? I do a lot of presentations about these companies and when I pose this questions to audiences, usually they’re split right down the middle. Personally, I’m a Domino’s fan. From a value…

Jeff Bezos's Advice for Service Contractors

Jeff Bezos, the founder of Amazon, is the wealthiest person on the planet. He owns about 17% of Amazon, and that stake is worth about $115 billion. Amazon was founded in 1994, so Jeff has amassed this fortune in just 24 years. Wow. I bring up…

Why is this so tough?

What’s the worst customer service experience you’ve ever had? Think about that for a second. How would you describe that experience? Was it inconvenient? Was it a waste of your time? Did a lack of transparency or information lead to a…
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Nope, it's a Tide ad.

The Eagles didn’t win the Super Bowl. Nope, Tide won it with their amazing ad campaign. Everybody is still talking about the Tide ad campaign. Wouldn’t it be nice if you could generate that kind of buzz with your customers and prospects…
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A Story of Growth - AAA Fire Protection, Seattle

“When we started with ServiceTrade we had one pipefitter. Now we have five.”  When Mary Krinbring of AAA Fire Protection in Seattle told us that in September 2015, everyone on our end of the phone’s eyes opened wide at that 500% growth.…
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An Easy Differentiator for Service Contractors

Want to charge 146% more than your competition and still have customers beating down the doors? The secret to easy money for service contractors is simple: Convenience is more valuable than low prices. Modern buyers are willing to pay…
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Snakes on the Roof!

Every popular book or movie generally hues to a typical formula.  A hero faces a daunting challenge and makes a big effort to overcome trouble.  The reason this formula works is because humans are captivated by trouble and drama.  Jonathan…

Better techs, better service? Try a better experience.

Do you have a “Papa John’s” sales pitch? They claim to have better ingredients, better pizza. Whether it’s true or not, the financial markets have spoken and Papa John’s is getting crushed by its biggest competitor, Domino’s. Here’s…
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Give the people what they really want

If you asked people in the 1890s about personal transportation, they’d say “Give me a cheaper, faster horse.” Instead, they got cars and they happily spent more.  If you asked people of the 1990s about entertainment, they’d say “Give…