A few months back, I wrote a blog post about the Tesla lesson for service contractors. Tesla has a direct-to-customer model for sales and service, and they support this model with a high tech connection to the car that allows them to deliver…
https://servicetrade.com/wp-content/uploads/2016/01/rise-of-machines-1.gif151500Billy Marshallhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngBilly Marshall2016-01-14 09:54:342019-05-10 16:22:28Rise of the Machines in Service Industries
Happy new year! Two thoughts keep coming back to me this week: First, I sure miss sleeping in over the holidays (I’ve never been a morning person). Second, 2016 is going be the year of the digital wrap for service companies.
The Year…
https://servicetrade.com/wp-content/uploads/2016/01/peanuts-hny-1.gif375500Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2016-01-06 12:40:182019-05-10 16:11:56NYC Taxis Start the New Year with a Digital Wrap
You may have seen the story behind this image that has been spreading through television and the Internet.
In case you didn't, the short version is that a plumber in Texas traded-in his company truck, thinking he had an agreement with…
https://servicetrade.com/wp-content/uploads/2015/12/sad-plumbing-truck-1.jpg311600Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2015-12-21 15:19:562019-05-10 16:12:305 Ways a Digital Wrap is Better than a Truck Wrap
There is a new chapter to the story of Google’s expansion into home services.
In a ServiceTrade blog post that generated a lot of conversation among our readers, we told you how Google has been experimenting with changing search results…
https://servicetrade.com/wp-content/uploads/2015/12/Google_Page1-624x1006-1.jpg1006624Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2015-12-16 15:56:012019-05-10 16:14:35Why Google’s Relationship with Home Advisor Matters to Service Contracting Businesses
All too often, as field service companies are considering new software, they base decisions on their historical software usage patterns and let the tail wag the dog. Since accounting software is the primary, and often only, business…
https://servicetrade.com/wp-content/uploads/2015/12/Wag-The-Dog-Blog-1.gif265360Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2015-12-10 09:39:052019-05-10 16:15:23Don’t Let the Back-Office Tail Wag the Company Dog
No matter what your deep-seated opinion about what the best soda may be, Coke has a premium brand that all service contractors can both appreciate and strive to reproduce. Coca-Cola’s march to market domination was driven by forced ingenuity…
https://servicetrade.com/wp-content/uploads/2015/12/5centcoke-300x241-1.jpg241300Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2015-12-02 17:48:202019-05-10 16:16:52Coke – A Lesson in Branding for Service Contractors
I’ve watched a decent amount of Oprah in my life, so I’m pretty well trained as an armchair psychologist.
Today’s episode is about the ups and downs of committing to a field service management solution. Friends, you are not alone…
https://servicetrade.com/wp-content/uploads/2015/11/oprah-crazy-eye-1.gif209300Shelley Bainterhttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShelley Bainter2015-11-18 17:35:472019-05-10 16:17:40The Ups and Downs of a Service Contractor’s Software Buying Journey
Both residential and commercial service contractors rely heavily on new sales for growth. Where residential contractors rely on converting inbound leads, commercial contractors lean on a mix of inbound and outbound tactics. This post lays…
https://servicetrade.com/wp-content/uploads/2015/11/ron-swanson-fishing-1.jpg295500Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2015-11-11 15:07:282019-05-10 16:18:14Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing
Unlike residential field service companies, commercial service contractors rely heavily on new sales for growth. For the residential contractors reading this post, please skip to the section below about MailChimp as it contains insights that…
https://servicetrade.com/wp-content/uploads/2019/04/iconfinder_social_media_applications_14-linkedin_4102586.png128128Shawn Mimshttp://servicetrade.com/wp-content/uploads/2016/03/SERVICE_TRADE_LOGO_NO_TAGLINE_340x156.pngShawn Mims2015-11-11 13:48:172019-05-10 16:08:16Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing
Rise of the Machines in Service Industries
NYC Taxis Start the New Year with a Digital Wrap
5 Ways a Digital Wrap is Better than a Truck Wrap
Why Google’s Relationship with Home Advisor Matters to Service Contracting Businesses
Don’t Let the Back-Office Tail Wag the Company Dog
Coke – A Lesson in Branding for Service Contractors
The Ups and Downs of a Service Contractor’s Software Buying Journey
Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing
Modern Tools for Service Contractors, Part 3: Outbound Sales and Marketing