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5 Things that Service Companies can Learn from Google Analytics

Business owners and managers need reports to monitor the health of their business; to measure what works and what doesn’t, to see how they fit in the world around them, to find the best methods for gaining new customers. Part of that information…
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Angie’s in Your Wallet Again – Take Advantage of It

Earlier this year, Angie’s List announced that they were blowing away the paywall for its members. The goal is to gain more users and recoup the lost revenue by charging more to service providers. These changes became a reality in the…
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27 Local SEO Tactics for Service Contractors

Every company wants to easily be found on Google, but search engine optimization (SEO) is a mysterious realm for most people, especially service contractors who deal with a unique set of challenges associated with local search results. Working…
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The Constantly Changing Search Engine Marketing Game: AdWords Right Column Eliminated

The DVR is one of my favorite inventions because it takes the ads out of my way on the occasions that I watch network television or have recorded a Carolina Hurricanes game. I get back 20 minutes of my life during an hour-long network tv program,…
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You Can’t Just Wing it When it Comes to Collecting Online Reviews

When blogging was still a novelty, I wrote a silly little blog for friends and family with what I like to call my “quippy observations.” One of the regular features was movie reviews that used a chicken wing-based rating system.  I know,…
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Is your website mobile friendly? Simple test to avoid Google penalties

 If you expect customers to find you online, they must be able to find you online.  Sounds like circular logic, but it is true.  Google is always shifting their rules to make their search engine more valuable to users and advertisers.…