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Category: Digital Wrap Conference

Domino’s Dominance – There’s an App for That

The Digital Wrap Conference was just a week ago, but we already have an update to one of the stories we shared: Domino’s is dominating even more than we reported at the conference. But first, let me set the stage for anyone who wasn’t there.

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Domino’s and their MIPS

At the Digital Wrap Conference, Shawn Mims discussed the ways that service companies can maximize their MIPS – Marketing Impressions Per Service. It’s a way of using technology to get low-cost, low-effort, high-impact marketing impressions with your customers and prospects just by providing your services.

The example that Shawn used came from a very unexpected source: Domino’s. Yeah, the pizza company. The one responsible for that crazy Avoid the Noid advertising campaign in the 80s. Well, they put all that annoying Noid business behind them and created a mobile application in 2009. It would take a while to see the results, but that app changed the national pizza chain game.

Domino’s Mobile Customer Experience

Domino’s mobile app makes it easy to place an order, make your payment, save your preferences and payment options. But the best part is the pizza tracker. Live updates in the app and through notifications keep you updated as your pizza is made and delivered. Domino’s earns a marketing impression at each step of the process:

dominoes pizza tracker is a great example of Marketing Impressions per Service

Each of those impressions, whether shown on the pizza tracker or in text or app notifications are helpful to the customer by taking away the risk and aggravation of ordering a pizza then waiting around with the hope that maybe it will eventually show up.

While Domino’s was investing in an online self-serve, transparent customer experience, Papa John’s invested heavily in advertising and sponsorships. Which national pizza chain do you perceive as being more successful, Domino’s or Papa John’s? Here are their two stock trajectories that make it pretty clear that Domino’s is leading. Does this surprise you like it does me?

 

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Domino’s Keeps Moving Upward

Domino’s announced their Q3 earnings right after the Digital Wrap Conference. The company reported:

So does all of this now make Domino’s a technology company who provides pizza, or a pizza company with an awesome app? Some Wall Street analysts have started to assign Domino’s tech-like stock-price targets based on the rapid growth of its digital sales.

Domino’s Brand Value

Last week, Shawn showed this slide in his presentation

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Since then, Domino’s market cap has blown up to $9.48B. The multiple now sits at 4.1x revenue.

But you don’t sell pizza.

For those of you who didn’t hear the whole story at the Digital Wrap Conference, it may be hard to find how this is relevant to you. Two things.

webinar-icon-goldFirst, come to a free webinar on Wednesday, November 9, 2016, at 1pm ET to hear Shawn Mims deliver the presentation. He’ll guide you through the 8 MIPS that you can get from every service appointment that are part of a great experience for your customers.

Sign up for the November 9 webinar here.

Second, Domino’s example shows us all how the value reducing the risk and aggravation for customers – even (and especially!) customers who are owners or managers of commercial or industrial facilities – creates more value for your brand.

Give the Domino’s app a try. Count the MIPS as you go through the process. Count the offers they send you afterward, and think about how each impression shapes your perception of the Domino’s brand. After you do, it’s not so hard to think of the ways that you can earn the same good will with your own service-related marketing impressions.

Read Shawn’s original blog post about the pizza tracker.

3rd Annual ServiceTrade Fishing Tournament – Charleston, SC – October 19, 2016

We are counting down the days to the Digital Wrap Conference in Isle of Palms, SC, and I am happy to announce that the fishing tournament format is all set. As many of you know, we have quite a reputation to uphold based upon previous success with our tournaments on the Outer Banks of NC. Last year, the participants laid 1,600 pounds of bigeye and yellowfin tuna on the deck. The year before, three boats brought in a haul of 700 pounds of dolphin along with a 400-pound blue marlin release.  Well, in Charleston in October, it is all about the redfish and the trout. Good news for those folks that don’t care for an hour plus ride on the ocean.  These fish are inshore sport, and Charleston serves them up in record numbers.

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Tournament Details:

Wednesday, October 19
~ 6 hours beginning in the morning
$200 per fisher
2-3 person teams

We will have nearshore bay boats and flats boats with 2 to 3 anglers per team competing for largest redfish, largest trout, and most meat at the dock.  Pick your strategy.  Lunkers at the jetty (but you have to release the big fish over 23”) or volume in the marshes, or maybe a little of both.  In the meat category, the flounder counts at the dock as well as any other species that might be great table fare such as sheepshead.  That evening, all of the tournament participants are welcome to a fish extravaganza at our beach house, Ocean Dream in Isle of Palms.

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If you have not registered for the tournament yet and you plan to fish, sign up today.  If you have not registered for the conference yet, what are you waiting for?  It doesn’t get any better than great strategies to grow your business plus world-class golf and fishing. Register for the conference at digitalwrapconference.com.

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Read about past fishing tournaments:

Announcing the Digital Wrap Conference

What started as an idea evolved into a book, and is now a two-day conference. Today we are happy to announce that we are hosting the first Digital Wrap Conference in October.

Sunday, October 16 – Tuesday, October 18
Wild Dunes Resort
Isle of Palms, SC
digitalwrapconference.com

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Who will attend the Digital Wrap Conference

Anyone from a commercial service contracting company that is responsible for customer service, revenue growth, or brand development. Owners, executive management, and directors are all welcome to join the conversation and participate at the conference. Additionally, management consultants that specialize in helping commercial service contractors build their customer service capabilities and brand image are welcome to attend.

What you get from attending the Digital Wrap Conference

Are you ready to build a Digital Wrap for your service company? Come to the Digital Wrap Conference to learn how to:

Additionally, you will be able to connect and share with other service companies that are facing the same competitive pressures and opportunities for change that you are experiencing. The second day of the conference is dedicated to an Attendee Forum for companies to share their successes, ideas, and challenges with each other.

We’re also inviting vendor companies who can help you with the elements of your Digital Wrap to join us at the conference. These are companies that you’ll want to know.

The conference agenda

We start on Sunday, October 16 with a fun, outdoor dinner and reception facing the ocean, weather permitting.

Monday, October 17 opens with breakfast, a general session, then you will choose from several sessions that fall under the broad categories of business and service operations, sales, marketing and human resources for the rest of the day. We’ll end Monday with another relaxing dinner that is included in your registration.

On Tuesday, October 18 we turn the microphone over to our guests for the Attendee Forum where you’ll hear from some of the most successful service contractors about how they’ve grown, increased the value of their business, and improved their customer service because of their Digital Wrap. These folks will share their stories, and answer your questions about what it takes to make meaningful changes in your business. We wrap up midday Tuesday with lunch before you travel or shift to a little relaxing downtime before you return home.

Throughout the conference, ServiceTrade will be providing our version of a Genius Bar staffed with experts that can answer your questions about products and technology that you are embracing to build your Digital Wrap. It’s a great way to get a few minutes of expert attention away from the chaos of everyday operations in the office.

Check out the agenda at digitalwrapconference.com/agenda.  We’ll be filling in more details over the next few weeks.

Location

The conference and hotel are on the property of the Wild Dunes Resort on Isle of Palms, SC.  Isle of Palms is an island off the coast of Charleston.  You can fly to Charleston, then it’s about a 40-minute drive to the resort. Visit the resort website.

Our guests will get a special rate of $209 + fees and taxes per room, per night rate at the hotel on Wild Dunes. Visit the accommodations page on the conference website for info about how to book at this rate.

If you haven’t visited Charleston before, we can’t recommend enough that you book some extra time to explore this beautiful, historic city.

Cost

The full conference pass is $500.  It includes everything on the conference agenda, including meals and drinks.  It does not include travel or hotel.

Early bird offer!  Register by August 1 and save $150.  $350 early bird rate offer ends on July 31st.

Conference contact

Let me know if I can answer any questions for you, or if you’re interested in joining as an exhibitor or sponsor.

Shelley Bainter
919-825-1562
shelley.bainter@stg-servicetrade-staging.kinsta.cloud

 

Visit the Digital Wrap Conference Website