ServiceTradeThere are many HVAC and mechanical trade shows vying for your attention and attendance. And we know it would be great to attend them all as these events are so often valuable and invigorating—but we also know that’s not normally possible. Too many shows, too little time, and a limited budget! That’s why we’ve compiled […]
This might not be for you, but most of us in sales need help knowing what to say and when. Take a look at this two-minute clip of Phil M. Jones from the 2019 Digital Wrap Conference. This exercise demonstrates how the right words can change how we think. At DWC19, Phil revealed some of […]
The 2019 Digital Wrap Conference was a huge success thanks to the more than 200 commercial service contractors and industry partners who joined us for three days in Isle of Palms, South Carolina. Along with two days of content (more on that in a minute), attendees enjoyed fishing, a golf tournament, a kayaking excursion, amazing […]
Today’s market is fraught with challenges for leaders of commercial service companies. From operations to recruitment to customer service – fighting to the top of your market (and fighting to stay there) can overwhelm even the hardest working business leaders. While technology can seem like another obstacle, commercial service companies that want to lead their […]
Do you want your customers to feel good about your brand? Try telling a great story. Research shows that storytelling has immense power to make us feel emotions as if we are a part of the story. The Nike marketing department sure figured this one out. Get your Kleenex ready. It gets you right in […]
For the last decade, my career has been centered around recruiting and managing millennials. Plus, I am one. When we talk about recruiting and retaining millennials, I know what a lot of people are thinking: I don’t want to. Millennials have been labeled as entitled, unfocused, and job jumpers. Some even call us narcissistic. When […]
When you deliver great service, equipment and systems don’t fail, nothing happens, and your customer is left wondering if you’re worth the money. When you deliver poor service, systems fail and the customer gets frustrated. You’re damned if you do and damned if you don’t. Billy Marshall’s keynote presentation at the 2017 Digital Wrap Conference, Money for Nothing: How […]
When I joined ServiceTrade to begin its services division in 2012, Billy greeted me with the welcoming threat “if you screw this up I’ll fire your ass.” I’m still with the company, so here is my advice for how to buy good software and not get fired in a growing company. Use the right tool […]
Every popular book or movie generally hues to a typical formula. A hero faces a daunting challenge and makes a big effort to overcome trouble. The reason this formula works is because humans are captivated by trouble and drama. Jonathan Gottschall, the keynote speaker for the Digital Wrap Conference, documents in great detail the human […]
Significant objects are worth more than regular objects. At least that is the conclusion arrived upon by the significant objects project and its team of researchers. Joshua Glenn and Rob Walker, a writer and a journalist respectively, set out to prove that stories can increase the value of objects. While it is tempting to view […]
