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Google Home Services and its Impact on Small and Medium Businesses

As we’ve been talking about for a while, Google is making a move into home services. This week we have a first look at how Google may be inserting itself into service delivery for customers who are using the search engine to find a vendor. Google is testing Home Service Ads for users in San […]

Customer Experience is More Important to your Service Business than Customer Service

Let’s play a word association game.  When I say “customer service” what comes to mind? For me, it’s a toll-free phone call, entering a bunch of information on the telephone keypad, then retelling it all to a human, once you get through to one. Customer service is often limited to service delivery, or where you […]

Smartphone Buying Guide for Service Contractors, Part 2: iOS or Android?

As I ponder the differences between mobile device platforms, I wonder if this blog post is like dispensing parenting or political advice? Is this one area where we all have our preferences and nothing anybody else says will change our opinions about which is the best? If that’s the case, carry on with your established […]

Smartphone Buying Guide for Service Contractors, Part 1: Rugged vs. Consumer Devices

So-called “rugged” smartphones are appealing to service contractors because field technicians work in environments that aren’t always electronics-friendly.  As we’ve found in our own testing and heard from our customers, that durability comes at a price in performance and usability. The Deal with Rugged Devices The housing is the main selling feature of a rugged device. The […]

Customer Service is a Marketing Strategy

We’ve been talking about the connections between customer service and its impact on the growth of service contracting businesses. We’re not the only ones who see this critical connection. Read this excellent blog post titled “Customer Service is a Marketing Strategy” by Ben Landers, the President of Blue Corona. In the conclusion, Ben says: “The goal […]