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Put your best face forward

Good design makes a small company look big or a big company look like a leader. Whether that’s on a website, in emails, social media, on proposals, or in customer service, it’s worth a service contractor’s time to create unique, engaging, modern designs. You do not have to spend a lot to get something good. We […]

A Story of Growth – AAA Fire Protection, Seattle

“When we started with ServiceTrade we had one pipefitter. Now we have five.”  When Mary Krinbring of AAA Fire Protection in Seattle told us that in September 2015, everyone on our end of the phone’s eyes opened wide at that 500% growth.  “Tell us more, Mary…” Mary Krinbring, AAA Fire Protection. November 2017. When AAA […]

Are you writing a happy story?

I remember reading books in grade school where I could choose my own adventure.  The book began by introducing characters, a setting, and some trouble. As I read along, I made decisions at forks in the story.  Should they turn left or turn right?  Should they enter the castle or continue through the forest? Should […]

Who do you think you are?

What’s your brand promise?  A brand promise is a powerful, shorthand way for companies to tell their customers what to expect. They’re what makes a company different and better than their competition, and a good brand promise gives you permission to focus intently on living up to that promise. Here are a few popular examples: […]

Celebrating Five Years of ServiceTrade

Earlier this week on Tuesday, September 26, ServiceTrade turned five years old. If you don’t know our origin story, the roots of ServiceTrade go back to a national service company called DunnWell. A couple of smart, entrepreneurial fellas saw that the technology that DunnWell created was strong enough to evolve into a product that could […]

Build a Services Brand that is Worth Something

ServiceTrade talks a lot about using technology and great customer service to increase the value of a service contractor’s brand. It is worth exploring what we mean when we talk about a brand. What do we mean when we say brand? As your personality makes you different from everyone around you, your company’s brand is […]

Case Study: Ressac Implements Sage Intacct with ServiceTrade Integration

For more than 85 years, Ressac has established itself as a high quality, low-cost commercial contractor for heating, ventilation, air conditioning, and refrigeration systems. Specialties include low-rise office parks, mall retail, and big box retail sites.   THE CHALLENGE Ressac recently implemented ServiceTrade to improve their service management and customer service. While this solved their […]

Is your service company’s training program missing something?

“I read the book and followed the instructions.” These words from Samwell Tarly in the third episode of the seventh season of Game of Thrones stood out to me. Sam is a student in a university where he’ll gain an education in medicine, science, and history. In the real world, students gain a general understanding […]

WFH (Working From Home) FTW (For The Win)

There’s some sort of bug working its way through our sales team this week, so everyone who doesn’t feel 100% is working from home. The rest of us appreciate not being exposed to sickness while those affected remain productive in their home office. That’s just one reason why having a flexible working environment is a […]

Good Enough is not Good Enough for Commercial Services

There’s a new article on forbes.com by customer service consultant Micah Solomon that’s worth every commercial service contractor’s time. Read Is ‘Good Enough’ Customer Service Good Enough For Your Business?  I’m sorry to steal Micah’s thunder, but anyone who wants a profitable, growing service business already knows that the answer is no. Micah Solomon’s five […]