Entries by Shelley Bainter

Technology Separates You From the Liars and Thieves

We have several honest, high-quality air duct cleaning companies as customers, so it pains me to watch videos that have gone viral of unscrupulous contractors. The investigative TV programs Inside Edition and Dateline have both aired segments that show air duct cleaners ripping off their customers. These two reports made me cringe and laugh: Residential […]

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Make your Business more Valuable by Being more Valuable to your Customers

Billy Marshall often speaks to industry association groups on topics that help service companies be more valuable, successful, productive and more important to their customers. This past May, he spoke in Indianapolis to fire protection companies about The Digital Wrap. This 15-minute recording is crash course on what a digital wrap is, and how it helps […]

The Digital Wrap is Everywhere, Even in Banking

I consider it an indicator of how my weekend has gone if I have my weekend to do list accomplished, and dinner prepared by the time that 60 Minutes begins at 7pm on Sunday. I pulled it off this weekend. The May 1 show had a segment about financial technology revolution (FinTech for short) – […]

Find the Chips and Salsa in Your Customer Service Data

Before I joined ServiceTrade, I was part of the marketing department at a big data company. While proofreading a 29-page whitepaper about big data analytics, I burst into laughter over the phrase “salsa and chips are highly collaborative items.”  No kidding? The data analyst who wrote the paper found that grocery store sales data indicated […]