Entries by Shelley Bainter

The Digital Wrap is Everywhere, Even in Banking

I consider it an indicator of how my weekend has gone if I have my weekend to do list accomplished, and dinner prepared by the time that 60 Minutes begins at 7pm on Sunday. I pulled it off this weekend. The May 1 show had a segment about financial technology revolution (FinTech for short) – […]

Find the Chips and Salsa in Your Customer Service Data

Before I joined ServiceTrade, I was part of the marketing department at a big data company. While proofreading a 29-page whitepaper about big data analytics, I burst into laughter over the phrase “salsa and chips are highly collaborative items.”  No kidding? The data analyst who wrote the paper found that grocery store sales data indicated […]