The Digital Wrap Conference was just a week ago, but we already have an update to one of the stories we shared: Domino’s is dominating even more than we reported at the conference. But first, let me set the stage for anyone who wasn’t there. Domino’s and their MIPS At the Digital Wrap Conference, Shawn […]
I keep finding ways to use the phrase “When you’re a hammer, everything looks like a nail.” This week, it’s pointed at those of us at ServiceTrade. See, we’re a technology company, so we love using technology to help service companies meet the online customer engagement bar that Amazon has raised. We don’t cover as often as […]
James mentioned to me the other day that the VCR (for the kids, that stands for video cassette recorder) is no longer being produced. This brought on a wave of nostalgia. I remember my sister and I being so excited those times that our parents rented this new thing called a VCR and a stack […]
Earlier this year, Angie’s List announced that they were blowing away the paywall for its members. The goal is to gain more users and recoup the lost revenue by charging more to service providers. These changes became a reality in the past few weeks, and the last part — about service providers paying more — made […]
I had not thought about how much our service contracting customers have in common with Southwest Airlines until I read an article about the airline issuing iPad Minis to flight attendants to streamline operations. Ok, so their territory is pretty big. And they have quite a fleet to manage. But they offer recurring services, and […]
When Billy’s Digital Wrap book came out, it didn’t take long for me to realize that I needed to buy highlighters. At this point, my book probably has more highlighted passages than not. My favorite paragraph is from chapter 7: The digital wrap delivers impressions to the customer (and prospects, too, in some cases) before, […]
We have several honest, high-quality air duct cleaning companies as customers, so it pains me to watch videos that have gone viral of unscrupulous contractors. The investigative TV programs Inside Edition and Dateline have both aired segments that show air duct cleaners ripping off their customers. These two reports made me cringe and laugh: Residential […]
Billy Marshall often speaks to industry association groups on topics that help service companies be more valuable, successful, productive and more important to their customers. This past May, he spoke in Indianapolis to fire protection companies about The Digital Wrap. This 15-minute recording is crash course on what a digital wrap is, and how it helps […]
How many photos are stored on your smartphone right now? I have 1,438 photos that take up 4.8 GB of storage space — but this is pretty low compared to some of the folks around ServiceTrade. Carrying around more than 1,400 images is pretty painless — until it isn’t. Have you ever hit the storage […]
