Entries by Shelley Bainter

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A Story of Growth – AAA Fire Protection, Seattle

“When we started with ServiceTrade we had one pipefitter. Now we have five.”  When Mary Krinbring of AAA Fire Protection in Seattle told us that in September 2015, everyone on our end of the phone’s eyes opened wide at that 500% growth.  “Tell us more, Mary…” Mary Krinbring, AAA Fire Protection. November 2017. When AAA […]

Are you writing a happy story?

I remember reading books in grade school where I could choose my own adventure.  The book began by introducing characters, a setting, and some trouble. As I read along, I made decisions at forks in the story.  Should they turn left or turn right?  Should they enter the castle or continue through the forest? Should […]

Don’t be Sold by Your own Sales Team

Look at these two career software salesmen. Along with silly and fun, we’d describe Billy (in the Batman Snuggie on the left) and Tim (in the Superman Snuggie on the right) as: Charismatic Engaging Great at building relationships This can be extremely helpful when you’re in sales. Why? Because storytelling is a huge part of […]

Who do you think you are?

What’s your brand promise?  A brand promise is a powerful, shorthand way for companies to tell their customers what to expect. They’re what makes a company different and better than their competition, and a good brand promise gives you permission to focus intently on living up to that promise. Here are a few popular examples: […]

Celebrating Five Years of ServiceTrade

Earlier this week on Tuesday, September 26, ServiceTrade turned five years old. If you don’t know our origin story, the roots of ServiceTrade go back to a national service company called DunnWell. A couple of smart, entrepreneurial fellas saw that the technology that DunnWell created was strong enough to evolve into a product that could […]

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Case Study: Ressac Implements Sage Intacct with ServiceTrade Integration

For more than 85 years, Ressac has established itself as a high quality, low-cost commercial contractor for heating, ventilation, air conditioning, and refrigeration systems. Specialties include low-rise office parks, mall retail, and big box retail sites.   THE CHALLENGE Ressac recently implemented ServiceTrade to improve their service management and customer service. While this solved their […]