Entries by Shawn Mims

5 mistakes most commercial service contractors make

Dear commercial service contractors, Your cousins, residential service providers, have it figured out. What are you doing? Why are you still acting like a company from the 90s? Why aren’t you taking a page from their book and modernizing your customer service and marketing? I get it, they play by a different set of rules, […]

I bought the wrong software.

Last year, I made a huge mistake. I purchased a marketing automation platform (I won’t name names, but it rhymes with harpstring) for our company and wasted a lot of time, money, and effort in implementing something that, ultimately, failed. I know I’m not the first person who’s ever made a bad software decision, but […]

Uber is better than your techs…for parts delivery.

Since the writing of this blog post, UberRush shut down. However, a local courier will make a great alternative. Do you charge customers for time spent driving to and from the parts house or warehouse? You shouldn’t. Before you get defensive, hear me out. If your parts house could quickly deliver parts directly to your […]

Trouble selling? Be memorable.

Why is it so difficult to remember even a short speech, but so easy to remember an entire song? For example, what do these 7 digits do for you? 867-5309.  Humming yet? Now that I’ve probably lost your attention to Tommy Tutone, I’ll try to make my point. We are creatures of rhyme, story, and […]

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Beat your low price competitor, Chuck.

You know “one-truck Chuck,” or “white-van Stan” as I’ve heard him called before. He’s the one undercutting you and stealing your customers. It’s because he’s well rounded, and by that I mean he’s cut all the corners clean off. He has no overhead and he only wants to make a little more than his old […]

Customer Service is Dead: 5 Companies That Killed It

Thanks to new technology, customer service innovations are not just an option, they are a must for most businesses, especially commercial service contractors. To be clear, by “customer service,” I don’t mean more smiling employees on phones reacting to disgruntled customers as this Google image search for “customer service” suggests. Truly modern customer service doesn’t […]